ORCA Analytics & MA Service
- by 潮網科技
- Free to install. Free trial available.
Get data-driven insights into customer behavior with ORCA Analytics. Analyze purchase patterns, identify high-value customers, and plan targeted marketing campaigns using LRFM models and first-party data for better results.
About the ORCA Analytics & MA Service
Make data-driven marketing decisions with ORCA Analytics. This customer behavior analysis tool helps e-commerce businesses understand purchasing patterns through LRFM modeling and customer segmentation. Track essential metrics like AOV and penetration rates while discovering valuable product bundling opportunities. Identify high-value customers and optimize conversion strategies based on actual shopping data. When paired with ORCA MA+, create personalized marketing campaigns using your first-party customer data. Send targeted messages to the right customers at the perfect time. Stop relying on intuition alone - let customer behavior insights guide your marketing strategy and product development plans.
Key features
- Market Summary: View LRFM and behavior metrics such as penetration rate and AOV.
- Overlapping:Analyze sales of two products to plan bundling marketing activities.
- Switching: Compare churn and retention rates to inform product development plans
- Relative: Suggest relevant products to customers using product group correlation
- Leverage first-party data to send the right message at the right time.
Pricing of ORCA Analytics & MA Service
Free Plan
Free to install
- 30-day full-feature trial (starting from the installation date). Data updates will be unavailable after expiration. See more details below.
Monthly plan
$584 / month
- Full feature access:
- Complete sales analysis(incl. LRFM)
- Customer retention & churn analysis
- Marketing Automation tools
- GA4 data integration
Yearly charge
$6,660 / year
- Full feature access:
- Complete sales analysis(incl. LRFM)
- Customer retention & churn analysis
- Marketing Automation tools
- GA4 data integration
